This article originally appeared on People.com.

Madewell has long been a favorite shopping destination for women looking for great denim, timeless knitwear and cool-girl basics. As if you needed one more excuse to stop in the store, Madewell is expanding into beauty, launching with 40 products available in its Beauty Cabinet at 21 retail stores and online today.

The retailer took the time to curate a selection of tried-and-true beauty products perfect for the low-key woman that still craves a little bit of indulgence in her regimen.

Starting now, you can shop some of your favorite beloved beauty brands like RMS, Herbivore and Karuna at Madewell, but can also become acquainted with some of the smaller indie brands they’re carrying, like French Girl.

“Our ultimate goal is to offer our customers items that inspire and can be a part of their everyday. A beauty assortment was a natural way for us to expand that philosophy into a new category,” Madewell Head Designer Joyce Lee said in a release. “The way the team and I approached the beauty assortment was similar to how we would any other collection — we wanted it to be simple, practical and effortless.”

Celebrate Madewell’s exciting new launch by shopping some of our favorite picks from the brands they’re carrying below!

RMS

To buy: RMS Beauty Lip2Cheek, $36; madewell.com

Bon Parfumeur

To buy: Bon Parfumeur Eau de Parfum, $48; madewell.com

French Girl

To buy: French Girl Facial Moisturizer, $24; madewell.com

Karuna

To buy: Karuna Sheet Mask Karma Kit, $28; madewell.com

Herbivore

To buy: Herbivore Sea Mist Texturizing Salt Spray, $20; madewell.com

“Window or aisle?” is the question. The answer could reveal something about your personality.

While some passengers prefer the window — for the views and the relative privacy of a cabin wall to lean against, others prioritize the freedom (again, relative) of the aisle, being able to get up and stretch or head to the lavatory without disturbing any seatmates.

But according to two psychologists interviewed by The Telegraph, there could be more to it: Passengers who prefer the window seat may be more selfish, while those who prefer the aisle may be more reserved.

RELATED: The Best Seat on the Airplane, According to Anthony Bourdain

“Passengers who favor the window seat like to be in control, tend to take an ‘every man for themselves’ attitude towards life, and are often more easily irritable,” Dr. Becky Spelman, chief psychologist at Harley Street’s Private Therapy Clinic, told The Telegraph. “They also like to ‘nest’ and prefer to exist in their own bubble.”

Behavioral psychologist Jo Hemmings agreed.

“Aisle passengers are often more sociable and definitely more amenable as people; they are also more likely to be restless fliers and less adept at sleeping on planes,” Hemmings added.

Of course, seat selection has to do with more than just one factor.

According to a survey by Quartz in 2014, the more people fly, the more they prefer the aisle. Preference for the window also decreased as household income increased.

Overall, however, a majority of fliers prefer the window.

Whether you are looking to get a jump on ski season or just want to tone up all over, the SkiErg (think upright rower) is a great addition to any exercise routine. Simple in structure, this machine’s movements are similar to using ski poles along the slopes to gain momentum. The result: improved power, strength, and endurance.

“What makes the SkiErg such a great piece of equipment is that it utilizes the full body, the glutes, hamstrings, lats, triceps, and shoulders,” says Rustin Steward, a Tier 3+ Trainer at Equinox Sports in New York City. (Watch him demo how it works in the video above.) “A lot of the cardio machines, such as the treadmill or elliptical, don’t; they are more lower body specific.” Not to mention the SkiErg—which can be quite aerobically demanding—is powered by you. “The faster you get the flywheel spinning, the more resistance you create, which, in turn, leads to a bigger calorie burn,” he adds.

Another great thing: It can be used in a variety of ways, from warming up (Steward says it’s a great way to fire up the lats prior to back exercises) to all-out cardio. You can even add in jumps at the top or lateral hops with each pull to help build explosiveness. And let’s not forget it is also a functional movement, mimicking the everyday action of bending down and picking things up.

Unfortunately, many folks are missing out on this versatile calorie crusher because they just aren’t familiar with it, despite the fact that the SkiErg has been hanging around gym floors since 2009. But, it doesn’t have to be that way. With these tips from Steward, you can master the SkiErg—and build a banging body in the process.

RELATED: The High-Intensity Cardio Workout You Can Do In Your Living Room

How to use it

Stand tall, facing SkiErg with feet hip-width apart, arms extended up, and hands gripping handles; palms face in (A). Hinging at hips, with a slight bend in knees, brace core, push through glutes, and pull handles down; keep arms straight (B). Continue pulling handles down in a fluid motion until arms swing back past thighs (C). As you rise back to standing, activate glutes, pushing hips forward to full extension, and return arms back up to start.

Avoid these 4 commons mistakes

1. Squatting: “Remember it’s a hip hinge, like a deadlift movement, not a squat,” he says.

2. Dropping the chest: Yes, you want tour torso on a slight angle, but you don’t want to be fully horizontal and parallel to the floor. “Not only can it cause harm to your lower back,” notes Steward, “but it takes the glutes out of the exercise.” And that means you aren’t exactly beefing up that booty.

3. Cutting the stroke short: “The longer the stroke, the faster the meters will climb, so don’t shortchange yourself at the top,” he says…